My Social Media aim is to create awareness, engagement and traffic growth for your Brand. I offer varied packages to suit your personal budget with the end goal… increase your Brands presence. I offer everything from detailed media plans, insight analysis and competitor analysis to trend analysis, area and individual targeting and Ads. I include copywriting, post creations, video and more.
My packages range from Basic to Intermediate to Advanced and vary in pricing and offering. Please reach out to me if you would like to discuss your potential Social Media Marketing further.
Current and past clients for 2022 and 2023 include:
United States Department of Agriculture : DelicioUS!
C3: Code and Content : Home Connect and Continental Tires
USDA: DelicioUS!
Goal - Increase awareness and growth of Instagram and Facebook
Result - Success in growing the following, engagement and reach of Instagram and Facebook
Focused on three KPI metrics for Instagram and Facebook: Increasing followers, engagement, and likes.
Connected with current and possible accounts on Instagram with matching interests in the pages offering.
Constant activity with trade associations under our account, sharing of content, making use of influencers to push content to reach wider audiences.
Increased the quality of content by using high resolution imagery, videos and story takeovers.
Created content with high reach under community hashtags that led to increased following and engagement including and increase in website taps.
Created custom content for Instagram including copy, reels, and industry and event-specific Instagram Stories.
Created Instagram contest and giveaway to assist in in driving new accounts to the pages and. establishing a stronger connection with current accounts.
Community Management for the pages at a minimum of 2 hours per day.
Bi-Weekly update with the marketing team including analysis and reports on growth, current trends and algorithm updates, best positing times, changes in posting times, targeted countries and cities.
Monthly reporting on page metrics, including suggestions on how to increase our page following and reach.
A yearly report on the progress from Jan - Dec 2023 and a detailed marketing plan, content suggestions and goals for 2023.
C3 - Code and Content: Home Connect & Continental Tires
Goal - Push the Home Connect app to our current audience, grow audience interactions and reach new accounts
Result - Increase in engagement on LinkedIn, Facebook and Instagram
Home Connect - Focused on two KPI metrics for Instagram, LinkedIn and Facebook: Increase audience interactions with the app, increase audience awareness regarding the Home Connect app. This was a three month contract.
Worked in a team with another media manager and videographer. This was a 3 month contract.
Connected with current and possible accounts on Instagram with matching interests in the pages offering.
Suggestions on page growth to aid in app downloads.
Increased the quality of copy to target our audience better, whilst still informing them of the app and its offering.
Content for the pages including copy, analysis, competitor analysis, target audience, posting times and reports on the progress.
Weekly update with the marketing team including analysis and reports on growth, current trends and algorithm updates, best positing times, changes in posting times, targeted countries and cities.
Monthly reporting on page metrics, including suggestions on how to increase our page following and reach.
Suggestions and examples of page content to move towards in order top grow.
Community management was not included, however the suggestion was made.
Continental Tires - Focused on two KPI metrics for Instagram and Facebook: Increase audience interactions with the pages, increase audience knowledge regarding their tires and continentals offering. This was a once off, two month project takeover following the media strategy already created by its internal maketing team.
Created the assets and copy for the posts on Facebook and Instagram.
Suggested best posting times and community management to match the algorithm and increase enegagement.
Research to create the copy successfully and to respond to comments.